ekocYCLe

The EKOCYCLE brand, created by will.i.am and The Coca-Cola Company, set out to turn recycled materials into style statements—proving that sustainability and luxury can coexist. Our team helped visualize how to tell the story at retail. developing early environment renders that brought the brand’s vision to life including educational and eco-conconcious storytelling and an epic “chandelier” made from plastic coke bottles. Those concepts helped secure Harrods London as EKOCYCLE’s flagship retail partner, where the final space showcased collaborations with brands like Adidas, Globe-Trotter, and ECOALF—each made in part from recycled materials.

“Waste is only waste if we waste it.”