dole year of sunshine

Dole challenged us to reimagine their iconic canned pineapple juice—from a product used for special occasions to an everyday essential. Our solution was to make pineapple juice irresistible again—by creating content that not only kept it top of mind as a versatile ingredient, but also evoked the emotions of sunshine living—wellness, luaus, cocktails, and family gatherings.

A Year of Sunshine became a 360° digital lifestyle campaign designed to make Dole Pineapple Juice the taste of every season. The bright, tropical platform invited fans to Eat, Drink, Celebrate, Live Well, Save, and Win through recipes, wellness content, and sweepstakes that celebrated everyday moments. 225 pieces of content drove over 619 million impressions, 96,000 sweepstake entries, and a 50% coupon redemption rate, the campaign turned sunshine into a year-round state of mind—and one of Dole’s most successful digital promotions ever.