Brand Strategy

BRAND POSITIONING • COMPETITIVE ANALYSIS • TRENDS & INSIGHTS • TARGET AUDIENCE PROFILING • LICENSING STRATEGY • INNOVATION TOOLS

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We can help you better understand your customers' needs—and your competitive advantage. 

Traditional marketing and sales models aren't enough anymore. We can help you ask the right questions so you develop a compelling business solution that will solve problems. We honed our strategic marketing skills at companies like Disney, Warner Bros., NBCUniversal, TBWA Worldwide and Young & Rubicam - and we can bring that expertise to your brands.   

“I worked with The Equinox Group to develop the strategy, positioning and branding for the Disney*Pixar line of merchandise. They were fantastic thought partners as they helped us to clarify our goals and objectives, unique value propositioning, brand positioning and how we could meet the needs of the consumer, retailer, and brands. The strategy and positioning were clear and distinct, and the branding/creative was superior. I will never forget getting to present our amazing work in the theatre at Pixar Animation Studios and it achieving all of our objectives. I highly recommend them!”
— MARY BEECH, FORMER DISNEY EXECUTIVE AND CURRENT CHIEF MARKETING OFFICER FOR KATE SPADE
 

CREATIVE & CONTENT

BRAND IDENTITY • PACKAGING • STYLE GUIDES • PRODUCT DESIGN • VIDEO PRODUCTION • MOTION GRAPHICS • ADVERTISING • COLLATERAL • WEBSITES/APPS • SOCIAL MEDIA • ORIGINAL CONTENT • COPY AND EDITORIAL

 
The Equinox Group worked with LightHouse Entertainment to develop the first brand mark for the Avatar franchise.

The Equinox Group worked with LightHouse Entertainment to develop the first brand mark for the Avatar franchise.

The Equinox Group worked with our friends at Hasbro to develop a baby brand extension to Playskool. The products launched in the UK in 2018.

The Equinox Group worked with our friends at Hasbro to develop a baby brand extension to Playskool. The products launched in the UK in 2018.

We conceptualized the Disney Pixar merchandise program and designed the packaging.

We conceptualized the Disney Pixar merchandise program and designed the packaging.

As one of Dole’s key partners, we have worked on a variety of brand launches, strategic campaigns, and shopper marketing programs.

As one of Dole’s key partners, we have worked on a variety of brand launches, strategic campaigns, and shopper marketing programs.


Storytelling on every consumer touchpoint.

We think every word and image on your communication should be there for a reason. But we also know there's a limit to the number of messages your customer can absorb. We can help you create bold designs and clear copy that will not only get noticed, but will be remembered. We like to think of our designs as clean, crisp, and bold—but never boring.

“The Equinox Group’s creative style is one-of-a-kind: simple yet bold, clean yet disruptive, and unique yet approachable. Combine creative genius with stellar client management capabilities and you have a winning agency at hand.”
— VANESSA BELTRAN, SENIOR BRAND MANAGER, DOLE
 

Digital & Media

WEBSITE & APP DEVELOPMENT • DATABASE MANAGEMENT • SOCIAL MEDIA ADVERTISING • PROGRAMMATIC DISPLAY • SEO • EMAIL MARKETING

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1:1 Human-to-Human connection is no longer disruptive - it’s the norm.

For brands and advertisers who are looking to reach targeted customers across digital, social, mobile and DRM, our omnichannel solution is powered by an integrated proprietary technology that allows us to identify, map, and transmit your message on every channel, platform, and device.