I worked with The Equinox Group to develop the strategy, positioning and branding for the Disney*Pixar line of merchandise. They were fantastic thought partners as they helped us to clarify our goals and objectives, unique value propositioning, brand positioning and how we could meet the needs of the consumer, retailer, and brands. The strategy and positioning were clear and distinct, and the branding/creative was superior. I will never forget getting to present our amazing work in the theatre at Pixar Animation Studios and it achieving all of our objectives. I highly recommend them!
Mary Beech, Former Disney Executive and Chief Marketing Officer for Kate Spade