BRAND STRATEGY
BRAND POSITIONING • STRATEGIC MESSAGING • COMPETITIVE ANALYSIS • TRENDS & INSIGHTS • RESEARCH • INNOVATION WORKSHOPS • STRATEGIC PLANNING
We can help you better understand your customers' needs—and your competitive advantage.
Traditional marketing and sales models aren't enough anymore. We can help you ask the right questions so you develop a compelling business solution that will solve problems. We honed our strategic marketing skills at companies like Disney, Warner Bros., NBCUniversal, and Viacom/MTV Networks - and we can bring that magic to your brands.
“I worked with The Equinox Group to develop the strategy, positioning and branding for the Disney*Pixar line of merchandise. They were fantastic thought partners as they helped us to clarify our goals and objectives, unique value propositioning, brand positioning and how we could meet the needs of the consumer, retailer, and brands. The strategy and positioning were clear and distinct, and the branding/creative was superior. I will never forget getting to present our amazing work in the theatre at Pixar Animation Studios and it achieving all of our objectives. I highly recommend them!”